Inbound Marketing Manager

Overview

Online Marketing Manager for e-Commerce Company

 

  • Role: Online Marketing Manager
  • Location: Dublin City Centre, Ireland
  • Type of Employment: Full-time
  • Industry: e-commerce / Internet
  • Function: Online Marketing Strategy / Campaign Management

 

Client’s Description

Our client is a growing e-commerce company that works with brands and retailers, simplifying the buying process and providing insight into buyer behaviour, driving an increase in sales across digital platforms. They are looking for an Online Marketing Manager to drive demand generation and help develop and implement the company’s go to market strategy.

 

Job Description

The Job:

 

As Online Marketing Manager, you will take part in the development and implementation of the company’s go to market strategy, while planning and executing the inbound marketing strategy to drive demand generation and build pipeline.

 

Responsibilities will include:

  • Leading the inbound marketing campaign strategy and targets
  • Developing, optimising and monitoring performance of demand generation campaigns
  • Leading the strategic planning and execution of the product go-to-market campaign, working closely with sales and product management teams
  • Setting clear, measurable product marketing goals and tracking progress
  • Owning the company’s online presence (website, social media, emails) and defining company’s message and communication plan
  • Developing content strategy and supporting campaigns  
  • Identifying new product opportunities to drive growth and increase product usage
  • Driving buyer behaviour research plans and uncovering customer insight

 

This is an opportunity to take on an exciting challenge in a young and ambitious company, with the possibility of making a direct impact in the company’s marketing performance and overall business results.

Qualifications

The Fit:

I believe you are already interested in the role. We are looking for a strategic and analytical thinker who thrives on challenges. Strong leadership skills and ability to influence different stakeholders are highly valued, as well as initiative and the ability to work independently, manager projects and define priorities. And last but not least, you will be creative and excited about great ideas, with high energy level and a positive mindset.

 

The Experience:

We’re looking for a professional with 4+ years’ experience in brand or product marketing in the technology industry. Previous B2B demand generation experience is required, as well as strong understanding of digital marketing channels and campaign management experience. You will have previous experience with web, social and email content strategy, with proven results driving customer oriented campaigns.

 

The Salary:

Up to €80k depending on experience.

 

Location:

Our client is based in Dublin City Centre

 

The Start:

You can start immediately once you go through the application process.

 

Thank you for your time considering this application. I hope you have already assessed your experience and will send through your CV! I am looking forward to speaking with you.

 

 

 

Claudia Venturino, Recruitment Consultant - Your e-Frontiers consultant for this job

Claudia is a native of Montevideo, Uruguay; she is fluent in Spanish and English and has recently being studying French. She graduated from Universidad Católica del Uruguay with a Degree in Social Communication with specialisation in Organisational Communication, and is currently studying for a Masters in Business Administration in Universidad de la Empresa, in Montevideo via distance learning. Claudia has a variety of experience in Marketing and Customer Service roles in different industries including financial, logistics and telecommunications, and she has spent some time as an assistant professor of Contemporary Communication Trends in Universidad Católica del Uruguay. In e-Frontiers, Claudia works roles within the Customer Life-Cycle, specialising in marketing oriented roles.

Specialises in: Sales, Marketing, Administration, Finance