Brand & Culture Manager


Brand & Culture Manager for FMCG Company


  • Role: Brand & Culture Manager
  • Location: Dublin City Centre, Ireland
  • Type of Employment: Full-time
  • Industry: FMCG
  • Function: Brand Markerting


Client’s Description

Our client is an innovative international company in the FMCG industry, looking to incorporate a Brand & Culture Manager to develop brand strategy, lead marketing innovation and drive consumer awareness.


Job Description

The Job:


As Brand & Culture Manager, reporting directly to the Marketing Director, you will take ownership of the Brand & Culture, being responsible for planning and execution all brand communication, drive consumer awareness and brand perception, and establish a credible culture programme for the brand.


You will help develop the country’s marketing plan for the brand, and ensure it addresses the challenge to win new consumers and retain existing ones. This includes developing ATL & BTL strategies, product & packaging portfolio, pricing, merchandise, advertising plan, and all day to day brand activities.


As Brand & Culture Manager you will also be responsible for the brand media, creating quality content as well as content commercialisation and optimisation of content distribution for online and offline channels (TV, digital, radio, print and mobile).


You will lead the culture team in establishing a credible culture with an innovative approach, particularly in the music scene, as well as supporting the creation and execution of sport events.


As Brand & Culture Manager you will understand the local customer and conduct market research, taking ownership of the key brand and consumer indicators, ultimately building sustainable business growth.




The Fit:

I believe you are already interested in the role. We are looking for a creative marketing professional with a track record of creating new ideas, putting them into practice and assessing results. Ideal candidate will be a strategic thinker who takes initiative and ownership. You will have excellent presentation, communication and influencing skills, as well as effective negotiation skills. Strong brand and product affinity.


The Experience:

We’re looking for a marketing professional with 4-5 years’ experience in a similar role working for and FMCG company or in a creative agency working for FMCG brands.

Bachelor Degree in Marketing, Advertising, Business or similar is a plus.

Strong knowledge of FMCG industry is required and/or background and interest in sports and/or culture marketing and the media business.

You will have clear understanding of markets, sales & distribution, consumer behaviour, and be up to date on digital trends.

Strong planning and budgetary skills.


The Salary:

Up to €55k + 20% Bonus.

Other benefits include company car, phone, laptop, health insurance, gym.



Our client is based in South Dublin City Centre.


The Start:

You can start immediately once you go through the selection process.


Thank you:

Thank you for your time considering this application. Hope you have already assessed your experience and have set through your CV! I will look forward to speaking with you about this opportunity.

Grazina Orlovska, Lead Recruiter - Your e-Frontiers consultant for this job

Gražina has 5 years’ experience in the full cycle of recruitment (permanent, temporary and contract) having worked for e-Frontiers for 4 years. She is currently a Lead Recruiter within the e-Frontiers Business department managing the Customer LifeCycle team. Grazina is responsible for account management and overseeing delivery of the team specialising in permanent roles for Sales (Inside Sales, Business Development, Lead Generation, Sales Management), Customer Relationships, Digital Marketing, Finance, HR and Admin. Gražina also works on senior assignments herself including Directors, Senior Sales, Accountancy, and HR professionals.  She has a B.A. in International Economics and a Masters in Human Resource Management from Vilnius University in Lithuania and also holds a CIPD qualification from National College of Ireland. She has also completed Black Belt in Internet Recruitment with Social Talent and can be often seen at relevant industry events (both as an attendee and as a presenter). Gražina is a native of Lithuania and speaks fluent Lithuanian, English, Russian & Polish. She fell in love with Dublin during the St. Patrick's Festival in 2013 and is now well engrained within the Irish culture scene, enjoying the local craic and supporting Dublin's North City Dart's League team.

Specialises in: Finance, Administration, Sales & Marketing, Customer Success, Customer Support, Digital Marketing, IT Sales