(B2B) Digital Marketing Specialist

Overview

(B2B) Digital Marketing Specialist

In this position, you will be responsible for understanding the market, working close to Product, Sales and Service helping to deliver new business and retain existing customers through effective marketing initiatives.

You will work very closely with the Head of Marketing and Communications, being a key piece in the team which will support Product with market research, positioning and launch plans, manage trade activity in-market, customer events, PR, content and internal communications support. Would you like to be part of a disruptive and innovative company?

 

Responsibilities
 

  • Work and support the management, Product, Sales and Support with market research to understand and leverage data, segmenting and targeting cohorts with compelling propositions to support sales.
  • Generate, nurture and qualify leads. Also work on the CRM and set up and manage of on-boarding campaigns.
  • Monitor and optimise social media activity and performance to support the lead-generation funnel.

 

The Person
 

  • 4 - 5+ years of relevant marketing experience (2 years in a B2B SaaS environment / lead-gen role needed).
  • We are on the lookout of someone autonomous, creative, proactive and digital native. Also, someone organised, eager to learn.
  • Do you have experience in transportation / mobility industries? This would be amazing!
  • Skills: Wordpress CMS, Google Analytics, AdWords, Netsuite/Hubspot preferred. Programming experience or coding would be a bonus.
  • Degree / Master level in marketing or in business with a marketing specialist. Something different and excelling in Marketing? Could work for sure!
  • Fluent in English, proficiency in a French or Spanish would be a fantastico!

Based in Dublin, with occasional travel required.

Salary TBC dependent on experience.